Brand strategy is the foundation for building a strong brand. Strategy is internal and begins with addressing the fundamentals like – developing the brand positioning strategy, purpose, differentiation and experience.
Creating a design that expresses a brand in a compelling and powerful way is at the heart of corporate identity.
Corporate branding is a very nascent practice in India. The culture of branding among many corporate is present but in a very limited manner.
In a highly competitive world with me too product and service offerings, an internally aligned brand can produce results that are better than the competition.