search engine marketing

Search Engine Marketing

  • Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages. Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
  • These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

Our SEM Services

ORGANIC SEARCH
ENGINE MARKETING

Puretech’s organic search engine optimisation programs are designed to deliver sustainable visibility for your brand and products across the web. We combine outcome-focused strategies with end-to-end execution to deliver compelling ROI on your campaigns.

PAID SEARCH
ENGINE MARKETING

What makes our paid search campaigns click? Four reasons: A team of specialists. Superior research strategies. Real-time management. And advanced analytics. That’s why we call it performance engineering.

APP STORE
OPTIMIZATION

There is an app for almost everything these days. In fact, there are often two or three of the exact same kind that perform equally well. Why then, are some apps so much more popular than others? The secret is app store optimisation. It’s what helps a good app achieve greatness. 

WEB
ANALYTICS

What are your consumers looking for? Are you targeting the right audience, on the right media, at the right time? Are you getting the bang for your buck? Puretech uses advanced tools and technologies to deliver actionable insights and intelligence.