Design Marketing Campaigns

This article shares the process involved in designing successful marketing campaigns. The goal is to outline practical strategies and tactics that are vital in launching high ROI marketing campaigns. Its primary focus is SaaS (or enterprise) companies at any growth stage. Even experienced marketing teams should be able to find one or two ideas that are worth testing.

Marketing Campaign Media Types

  • Generating new leads
  • Qualifying leads
  • Nurturing existing leads
  • Direct selling
  • Branding
  • Cross-selling to existing customers
  • Up-selling to existing customers
  • Nurturing existing customers
  • Generating referrals
  • Training