Maintenance

  • Web site maintenance is an integral part of updating and
    keeping your site working properly.
  • Many people don’t realise the benefits of site maintenance, but having a
    good web developer update and maintain your site is something one should
    not only seriously consider 
  • If you want to maximise your return on investment
    and get the most out of your website you need to
    implement a monthly website maintenance plan.

Website Backups

  • Confirm that file and database backups are being automatically performed on at least a weekly basis.
  • Verify that backups are stored off site.
  • Restore from backup at least once every six months to ensure the backups are valid.

Software Updates

  • Apply available security patches for any software your site relies on (e.g. PHP, content management systems, ecommerce carts, etc.)
  • Evaluate non-critical software updates to see if they’re worth applying.

Check for Broken Links

  • Run a link checker to crawl your site and look for broken links that frustrate users and reduce search engine rankings.

Site Speed

Search Engine Optimization

  • Use a tool like moz.com to identify structural issues with your site that may affect how search engines view your site like missing titles or duplicate content. (Start with their Search > Crawl Diagnostics report.)
  • Identify new referrers that are sending traffic to your site. (In Google Analytics go to Acquisition > All Referrals)
  • Check Google Webmaster Tools for any crawl errors.

Analytics

  • Create a Google Analytics dashboard to highlight the most important metrics for your site.
  • Look for trends (good or bad) in your key metrics.